Chakar Construction is named after the owner and is based in Massachusetts. We were approached to create a branding strategy that communicated the family name as well as the services provided in a modern/intuitive fashion.
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After some research and sketching, we came up with a logo that has a "homey" look and feel, but that also contains abstract construction elements. Since the construction and improvement were done for homes, we wanted to highlight the Home element but with an abstract style. You see the two beautiful houses on the horizon? They are two "C" letters flipped downwards, they also take the shape of a wrench tool's end. The website incorporates Chakar Construction's brand identity colors, shading effects, typography and look and feel, it was created for Desktop, Mobile & Tablet versions ofcourse.