The Texas-based Gas & Electricity company needed logo uplifts for their energy company (EZ Choice Energy) and the creation of a similar logo for their holding company (EZ Choice Group) as well as business cards, invoices and letterheads.

I studied their old logo and made sure to keep its essence, shape, and colors in order not to confuse already existing customers with a completely different new identity. The proportions of their old logo were out of balance, the typography was too small compared to the emblem and you couldn't read the company name when the logo was minimized to even standard sizes. We also noticed the emblem looked distorted and unfriendly to the eye. So we enhanced the appearance of the logo by refining its edges and adding a seed to the flame symbolizing the company being the essence of every home's power/energy as well as productiveness and efficiency.
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They needed their holding company logo to also consist of a flame symbol and same colors. So we unified the group image and divided the flame into three parts since the company offers 3 services: Oil, Gas & Electric.

A far more modern/professional look & feel bloomed and I received great positive feedback from EZ Choice Group and their partners.