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Client:
Industry:
Role:
Company:
Product:
Logo / Corporate Identity / Magazine / Website + Mobile Version
LinkME
Tourism & Hospitality
Freelance Art Director
FREDDEBS
LinkME Global Brand and Website
BEFORE
AFTER
LinkME was looking to uplift their existing logo and make it more global, develop corporate identity, a website, as well as create communication items (a magazine page design).
Their old logo was not well aligned, the shapes and spaces between the letters were not neat and did not highlight the logo properly. So we worked on the letters, keeping the same feel but adjusting the spaces and shapes while adding the global element within the "i" letter. The website design was created with elegant layout & animation (color / grayscale on role-over and a smooth menu change after clicking on one of the menu items). The corporate identity included Business Cards for all members, Letterheads, E-Signatures, Invoice Templates & Signage). The use of white space and the prominent red and dark grey colors were implemented, keeping the brand identity consistent all around the company and its communication, as well as in the magazine page design.
LinkME GLOBAL brand was born and its communication was consistent with its personality as a professional link for businesses. Serious yet modern/intuitive, and resonated well within their world of hospitality advisory.


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