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iGlass Technologies
The world's first producer of digital blinds
Freelance Art Director
FREDDEBS
WISP Digital Blinds
Client:
Industry:
Role:
Company:
Product:
Logo / Corporate Identity

The San Francisco-based company "DigiBlinds" came to me requesting an image for their new brand at the time called "WISP". A logo & some product packaging were needed.
We discussed a smooth, clean and subtle concept that we had researched and sketched out. We interpreted the function of a bluetooth-controlled shading device, with a mordern-simplistic, technology-style font. The two dashes represent an "open conversation... as well as wireless connectivity. The change in transparency of the colors represents the option of controlling the levels of shading in the digital blinds product.
The people at Digiblinds were thrilled with what I have created, their baby was born and bloomed uniquely as well as beautifully within their niche industry.
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