Chef Tony Hajj, "Tony Cooks", is a creative entrepreneur, an enthusiastic person and you'll know it at first sight, and master of Chicken! When he was was first considering creating a food business, he contacted me and we talked for quite a bit about, well, almost the entire journey. From the type of food on the menu, to making the most of a tiny space in Abu Dhabi, to coming up with the name "GoChkn", to the personality and tone of voice represented by a relevant and functional brand identity.

After brainstorming name ideas and carving GoChkn into a brand personality map, the communication approach, the colors, elements, patterns, typography style, visual representation, all fell into place. The unique personality of this small Take-Away/Delivery Restaurant in Abu Dhabi has won the hearts of so many in so little time. Influencers found the GoChkn brand hip and modern yet old-school and authentic, sales grew 300% and fans share photos of the packaging and the food often, you could feel the authentic love and brand loyalty.

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Coupling an absolutely delicious product (which you should definitely taste if you're ever in Abu Dhabi) with a relevant and unique brand representation, made, is making and will continue to make the beautiful difference.